", AMANDA MCDEVITT, DIRECTOR OF MARKETING AND COMMUNICATIONS But in one school district in Nevada, high schoolers recently used the platform for a more unusual purpose: To support their teachers ahead of a threatened strike â and to organize a picket line of their own. The average educator doesnât usually have the ability to communicate to that many people, but through TikTok you often can reach audiences that regularly number in the thousands, tens of thousands, or even more. Collecting childrenâs data without permission McCallie smartly participates in TikTok challenges, in which users will post videos with a challenge hashtag, performing similar tasks to a particular song. ", KATY CATRON, DIRECTOR OF COMMUNICATIONS This method benefits students, as they don’t have the distraction of trying to capture every word in their notes. Engage our current and prospective students to drive awareness and demand for our school’s education and culture. Still considering TikTok? ST. ANDREW'S SCHOOL, DELAWARE, "Finalsite was dedicated to realizing our website goals from start to finish. It can be volatile, unpredictable, and adds something extra to your already busy plate. If all schools were to use SAFR the way it's being used in Seattleâto allow parents who have explicitly opted into the system to enter campusâit seems less ⦠If you answered our TikTok checklist with the answers above, you might have an exciting new venture to consider! These videos are quick and light-hearted, and they no-doubt take cues from their own students. While many teachers are trying to stop students from using the platform during school hours, others are embracing TikTok in the classroom in an attempt to make their assignments more interesting to kids. Users who want to live-stream will be required to have a certain number of fans before they can use this feature. One school that is using TikTok and is using it well is McCallie School in Chattanooga, Tennessee. Much like our recommendations for Snapchat, TikTok account seems to live under the category of “unnecessary.” Nevertheless, we want to provide you with what we know right now to help inform your social media plan. Their content has a large focus on their students and faculty. This is uncharted territory for social media. Gen Z is really the first generation to grow up online. âThey have to be careful of their content and what is seen in those particular videos. Many teens spend far too much time looking at screens, and 70% of teens check their cell phones as soon as they wake up , according to a recent Pew Research survey. We couldn't be happier! The Stride word mark, logo and other marks referenced herein are trademarks of Stride, Inc. and its subsidiaries, and other company names and trademarks are the property of their respective owners. TikTok can also be used to address misinformation about medical topics, according to Dizon. Rachel has a master’s degree in human resources and labor relations, and she is an education advocate and literacy coach for students of all ages. If your concerned about the school culture’s impact on your child and want to consider bringing school home, visit K12.com to learn more about virtual and blended learning options in your area. However, since the COVID-19 outbreak, TikTok has proven to be a viable tool to connect with current students — especially current juniors and seniors — who are feeling particularly isolated during this time. Recently, though, the company has made some moves to mitigate accusations of bad faith, with efforts to restrict use by children aged under 13 from signing up and the introduction of a form of parental controls. When we caught up with their marketing team at Finalsite University, they shared that they even had one prospect attend an open house after he found their videos on TikTok! It can be volatile, unpredictable, and adds something extra to your already busy plate. It has been no more than a source of harmless fun. In fact, TikTok is a powerful learning tool. If your child has ever wanted to be a social media sensation, TikTok offers a chance at that dream. Watch short videos about #school on TikTok. A short note about this blog: Normally, our team of social media experts would lean towards not adding a platform like this to your social media toolbox. hbspt.cta.load(211526, 'f188f880-dbd1-471b-be64-ac3d764ac9d7', {}); In her position as Inbound Marketing Manager, Kristen provides the strategy and creation of content across email, website and social media communications at Finalsite. The school's website lists 10 social studies teachers, but does not list out the courses taught by each instructor. Another teacher in Eastvale, California, offered the opportunity to use a TikTok video for a lesson comparing and contrasting historical trade routes and another project related to critical inventions during the Industrial Revolution. With a young user base comes privacy concerns. At only $199, it's never been easier to take advantage of professional development, exclusively curated for Finalsite users. Some teens use TikTok, the popular short-form video app, to share funny and memorable clips with their friends. Join us for live on-screen sessions, hands-on product workshops, and one-on-one meetings with Finalsite experts! Tik Tok’s privacy options make it possible to prevent your child’s account from showing up in searches, and with the right settings, outsiders can’t view uploaded content, leave comments, or send unsolicited messages. Using TikTok in this manner also prevents potential issues that come with student use. Some teachers are making TikTok videos to explain complex topics. Jean Boyle, an education lawyer with Stone King LLP, says that "schools really need to consider the principles of safeguarding and teachers standards". On TikTok, users can create and upload videos that range anywhere from comedic skits to singing duets and dances, most often set to music. Kristen Doverspike Apr 8 2020. Here’s what you need to know. TikTok’s videography features have inspired some innovative teachers to develop TikTok-based assignments that are shared within closed classroom groups. Is Tumblr Safe for Kids? We appreciate your thinking about screen time, but two hours of TikTok every day is still way too much. They are engrossed in social media, expect to be entertained immediately, have a short attention span, crave video over any other content type, and have a mobile-first mindset — all boxes that TikTok checks. Their philosophy is that there is no sense in trying to fight against social media, and instead, they deliberately focus its power on improving educational outcomes. We’ve become so accustomed to usual best practices that the idea of your content performing solely on the basis of genuine interest changes the game. Breaking the mold of the typical social media platform, its unique algorithm is more concerned with introducing you to new content, rather than ranking content based on who you follow. Let's get Tokâing! Depending on your school’s resources and goals, there may be a time and place for your school to give TikTok a try. "Since our redesign, we've seen a 33% increase in inquiry traffic in a year-over-year comparison. PINEWOOD SCHOOL, "With the help of Finalsite's consulting team, we increased applications by 40% and new student enrollment increased by 37%. Unsurprisingly, Generation Z dominates the TikTok space; About 60% of the platform’s users are younger than 24 years old, and the majority are teenagers. Are we already active on Facebook, Instagram, Twitter, and/or LinkedIn? TikTok has introduced totally new territory for schools that are on social media. McCallie offers the perfect example of using the platform for its intended fun nature without compromising the “cool factor” for its young students — which is not an easy feat. Much like other platforms you are familiar with, you can follow hashtags, head over to the Discover section to explore new content, or comment, like, and share — you name it. The advocacy potential here is huge, and largely untapped. Perhaps the most effective use of TikTok in the education arena is teacher-made videos that students can watch again and again. Walking the halls at school, attempting to fit in and finding people with similar interests, becomes rather difficult quickly. Remember: this recommendation comes from everything we’ve learned so far. Education Details: TikTok, the fastest growing social platform of the decade, has taken the world by storm, leaving marketers and admissions teams wondering how they can make use of this new Gen-Z and Millennial favorite.TikTok was founded in 2016 by a Chinese company called ByteDance, and as of ⦠655 Winding Brook DriveGlastonbury, CT 06033 l USA, 16-20 The CausewayTeddington, London TW11 OHE, about 10 Cool Things You Can Do With Messages That You Couldn’t Do With eNotify, about Best Charter School Websites of 2020, about Best International School Websites of 2020, General Data Protection Regulation (GDPR), Student Information System (SIS) Solutions, 10 Cool Things You Can Do With Messages That You Couldn’t Do With eNotify, Best International School Websites of 2020. Who do we need to engage with to meet these goals? TikTok already received backlash and a subsequent lawsuit back in 2019 for gathering user information of minors below the age of 13. Even Millennials like myself, who up until this point have been on top of social trends, are not as in-tune with this young platform. Apps come and go, algorithms change, and in the blink of an eye, something brand-new is trending.
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